Get ready for the most electric NIL event of the year — The InvitatioNIL, where fierce college rivals take their battle to the water. On May 1st and 2nd, 2026 on the historic St. John's River in Palatka, FL, legends will be made — not on the field, but in the bass capital of the world. The InvitatioNIL will play host to: The University of Alabama, Auburn University, Florida State University, The University of Florida, The University of Georgia, Georgia Tech and the University of Central Florida!
Spend an unforgettable day casting alongside your favorite college athletes and coaches, from gridiron greats to future pros.
Experience the thrill as teams battle for bragging rights and championships are decided by ounces.
When the fishing ends, the celebration begins with a headliner concert that will light up the night.
Face off against top programs from across the Southeast in a high-stakes showdown for the InvitatioNIL Championship.
Auction exclusive fishing experiences to donors and share in tournament revenue distribution for your athletes.
Deepen fan loyalty through unforgettable, one-on-one experiences that transcend traditional NIL activations.

Participating Universities:
Combined following across participating schools and athletes
Students across all participating universities
Fan passion for this unique, high-energy competition
Generate substantial support for student-athletes through a fresh, exciting platform that connects directly with passionate fans.
National TV coverage and digital broadcast bring unprecedented visibility to participating athletes, schools, and sponsors.
Create lifetime memories as supporters interact with their heroes in an intimate, authentic setting unlike any other NIL event.
Elevate the local Putnam County community while showcasing Florida's natural beauty and outdoor sporting heritage.
Your brand prominently featured on tournament vessels seen by millions through broadcast and social media.
On-stage visibility during the headliner performance with branded moments and exclusive VIP experiences.
Targeted content creation with participating athletes, delivering authentic engagement with Gen Z and millennial fans.
Entertain key clients with exclusive access to athletes, coaches, and premium viewing areas throughout the event.
Beyond autographs and photos – real, shared adventures with sports heroes
Traditional college rivalries playing out in an entirely new competitive arena
Innovative funding model that maximizes return for athletes and schools
Maintaining fan passion and school pride year-round
Fish with your favorite player, coach or celebrity from your school. This is a bucket-list, once-in-a-lifetime chance to make memories. Tournament entrants are limited to 12 per university making this an ultra exclusive experience. Day passes are available for sale to experience the weigh-in ceremony and celebration concert. Interested in fishing the event? entry@theinvitationil.com
Limited to 7 premier college programs. Each school is allowed 12 tournament entrants, branded merchandise opportunities, and a share of all revenue generated through ticket sales and sponsorships. More info: schools@theinvitationil.com
Tiered packages ranging from supporting partnerships to title sponsorship with complete category exclusivity. Custom activations available to align with specific marketing objectives. More info: sponsors@theinvitationil.com
Registration opens July 1, 2025. School entrants finalized by January 31, 2026. Athlete-fan pairings announced January 2026. Tournament day: February 28, 2026 at Lakepoint State Park. Eufaula, AL 36027